Social Media Posts

The University Union's social media presence, particularly on Instagram, is a dynamic platform to connect, inform, and engage our campus community. Our goal is to foster a sense of belonging, provide valuable updates, and highlight the various events and resources available at the Union. We support students, faculty, and staff through engaging content by promoting campus initiatives, celebrating achievements, and encouraging participation in Union activities.

The Union will help assist other departments by reposting to our stories and collaborating in posts with other departments.

When creating social media content, using the correct dimensions ensures your posts look professional, clear, and visually appealing across platforms. Below is a quick reference guide for the optimal image sizes for various platforms:

Instagram:

• Feed Posts: 1080 x 1350 px (4:5 ratio)

• Stories/Reels: 1080 x 1920 px (9:16 ratio)

Facebook:

• Feed Posts: 1200 x 630 px (1.91:1 ratio)

• Stories: 1080 x 1920 px (9:16 ratio)

• Cover Photo: 820 x 312 px (on desktop), 640 x 360 px (on mobile)

Twitter/X:

• In-Stream Photos: 1600 x 900 px (16:9 ratio)

• Profile Header: 1500 x 500 px

LinkedIn:

• Feed Images: 1200 x 627 px (1.91:1 ratio)

• Profile Banner: 1584 x 396 px

• Company Page Cover: 1128 x 191 px

TikTok:

• Videos: 1080 x 1920 px (9:16 ratio)

• Profile Picture: 200 x 200 px

YouTube:

• Thumbnail: 1280 x 720 px (16:9 ratio)

• Channel Banner: 2560 x 1440 px (safe area: 1546 x 423 px)

Things to Remember:

• Always keep important text and graphics within the 'safe zones' to avoid cropping.

• Use high-resolution images to maintain quality across devices.

• Save images in PNG format for higher quality when possible.

• Avoid over-editing to prevent pixelation and loss of detail.